As a financial services organization supporting offices and customers across four states, Farm Credit Mid-America was hyper-focused on creating exemplary experiences for their customers. But they knew that providing top-tier experiences first required empowering employees with the data and toolsets to get the information they needed, fast.
Join this 45-minute fireside chat with Farm Credit Mid-America’s VP of Business Applications, Fred Gordon, and Crossfuze CEO, Chris Howard, as they dig into Farm Credit’s success story, including:
- The unique demands of service management in a multi-branch financial organization
- Why, when, and how to tear down information barriers
- The role of people, process, and technology in achieving the vision
- How to prove value through defining, realizing, and reporting on ROI
- This engaging discussion will shed light on the realities of putting ServiceNow to work, from crystalizing a long-term vision to getting the right people and processes in place, and the role that a prescriptive partner like Crossfuze plays in achieving the necessary outcomes on an industry-leading platform like ServiceNow.
0:00 Introduction to today's webinar.
3:29 Journey to service management.
7:48 The core ingredients of providing a great customer experience.
11:25 Measuring performance and scalability.
20:02 The value of having a partner.
25:21 The importance of the decision to go to servicenow.
29:42 The value of knowledge-centered service.
34:26 Stakeholder engagement and training.