Work moved into conversation. Support should too.
Employees expect support in the tools they already use, not another portal.
Flow by ServiceNow answers from your existing knowledge in the same thread, and runs an automation when one exists.
HOW TO GET STARTED WITH FLOW BY SERVICENOW
Deployed in a day.
Four steps. Start resolving.Connect Flow by ServiceNow to the tools, knowledge and systems you already use without beginning with a traditional service-management implementation.
Employees ask in chat. Flow answers, acts and hands off.
CONVERVERSATIONs
No portals. No forms.
Employees ask in Slack, Microsoft Teams or email. Flow by Servicenow keeps the request in the conversation instead of sending them to another portal.
Resolution
Answers from your existing knowledge and runs an automation when one exists.
Any channel
Slack, Microsoft Teams or email. One Flow experience across every channel.
Open by design
Connect bots and AI assistants to Flow through MCP and APIs.
automations
Describe it, don't build it
Say what you want to happen in plain language. Flow builds the automation, while admins control the limits and safeguards.
Create
Describe what you want to happen in plain language. Flow builds it.
Adjust
Walk through each step and change what you need before publishing.
Test
Run it safely before the first real request reaches it.
intelligence
AI built for both sides of the service desk.
Flow by ServiceNow works for the person asking and the person answering. Admins decide how it behaves for each team.
Helper
Answers employee questions in chat.
Resolver
Completes requests when Flow has the answer or automation.
Builder
Turns plain-language instructions into automations.
Coach
Helps teams get more value from Flow.
integrations
Connect your tools. Rebuild nothing.
Connect Flow to the systems that already hold your identity, knowledge, assets and tickets. No migration required to get started.
Prebuilt
100+ Ready-made integrations for the tools your teams already use.
Permission
Each connection stays scoped to the team that needs it.
ServiceNow Sync
Keep tickets, assets, knowledge and Assist usage connected.
analytics
Proof, not promises.
See what's been resolved, and what to automate next.
Request volume, what self-resolved, and resolution time.
Surfaces
Repeat requests, flagged as knowledge/automation ideas.
Value
See what Flow handled alongside what your team handled..
HOW is flow by servicenow priced?
Predictable consumption pricing. Start small. Pay for what gets used.
Flow by ServiceNow is priced around consumption rather than seats, allowing organisations to start with defined use cases and align spend more closely with actual conversations and automation usage.
New customers pay for usage on an annual commitment; existing customers consume ServiceNow AI credits (Assists).
New to servicenow
Start with a 30-day free trial. (no credit card required)
$2 per conversation · $1 per standalone automation run
New Flow customers start with a $10K annual commitment. $1K top-ups are available when additional capacity is needed.
10 Assists per conversation · 5 Assists per standalone automation run
Flow by ServiceNow can complement your existing ServiceNow environment. Entitlement depends on your current ServiceNow AI SKU; some customers may need an additional Assist pack.
A single issue handled by AI or a person. Charged once, whether it starts from a new message or is created manually. Automations that run inside the conversation are included.
Automation run
Any Flow-defined automation triggered directly outside of an employee conversation, such as by MCP, an API or an agent.
HOW CROSSFUZE can HELP with flow by servicenow
Know your likley usage before you commit.
Crossfuze helps you choose where to start, model expected usage, purchase the ServiceNow subscription you need through Crossfuze, and get Flow live with confidence.
01
Select your use cases
Identify where Flow can remove the most friction and deliver value first.
02
Add your volumes
Add expected conversations and automation runs to build a realistic view of usage.
03
Estimate consumption
Model the ServiceNow AI credits (Assists) your planned use cases are expected to require.
04
Plan, purchase & launch
Buy the ServiceNow subscription and capacity you need through Crossfuze.
Download our practical guide to Flow by ServiceNow, what it is, who it’s for, how it works, what counts as usage and how to plan the right approach.
INSIDE THE GUIDE
• How Flow turns conversations into answers, automations and resolved requests/ • WhereFlow Fits as standalone service desk. • Where Flow fits alongside an existing ServiceNow environment • How conversations, automation runs and Assists affect consumption and cost. • What to consider before choosing your first use cases.
A practical guide to understanding Flow before you commit.
Straight answers on cost, fit and features and how Crossfuze can help you.
Flow by ServiceNow is a standalone conversational AI service desk that resolves employee requests in Slack, Microsoft Teams and email. It uses existing knowledge to answer questions, can run automations to complete repeatable work, and hands complex or sensitive requests to people when needed
Employees ask for help in the channels they already use, and Flow answers or takes action in the same conversation. Flow can use connected knowledge and systems for context, run automations created in plain language, and escalate requests when human involvement is required
Flow is designed for organisations that want a faster, simpler way to provide conversational employee support and automation. ServiceNow says it can work for organisations of any size, from smaller teams to departments, remote teams or acquired business units inside large enterprises.
No. Flow is a standalone ServiceNow product and does not require an existing ServiceNow instance. New customers can buy and activate Flow independently. Existing ServiceNow customers can also connect Flow to their current environment so knowledge, assets, records and other capabilities can continue to be used
New Flow customers can start with a 30-day free trial, followed by usage-based pricing of $2 per conversation and $1 per automation run on a $10,000 annual commitment. Additional capacity is available in $1,000 top-ups. Existing ServiceNow customers use AI credits (Assists): 10 Assists per conversation and 5 Assists per standalone automation run. Pricing should be checked before purchase because commercial terms can change
Flow measures usage through conversations and standalone automation runs. A conversation is one issue handled by AI or a person and is charged once; automations that run inside that conversation are included. An automation run is a Flow-defined automation triggered outside an employee conversation, such as through MCP, an API or an agent.
ServiceNow says Flow can be live in a day and can be set up with one admin without a traditional implementation project. The setup process covers inviting users, adding Flow to Slack or Microsoft Teams, connecting relevant systems and beginning to resolve requests.
Crossfuze is a ServiceNow Elite Partner that can help organisations evaluate, purchase, implement and optimise Flow by ServiceNow. Crossfuze helps customers choose initial use cases, estimate expected usage, identify the knowledge and systems Flow needs, define automation boundaries and human hand-offs, and plan the ServiceNow subscription and capacity required. Crossfuze clearly distinguishes ServiceNow-published information from its own implementation and planning guidance.
Flow handles repeatable work such as access requests, onboarding and offboarding steps, status lookups and routine updates across connected systems. You define the automation boundaries, so Flow only acts where you have explicitly permitted it and escalates everything else.
You decide where approval, escalation or specialist intervention stays with a person. Setting those boundaries up front is one of the six planning areas Crossfuze works through with customers, so Flow resolves what it should and routes sensitive or high-risk work to the right team.
Usage is driven by conversation volume and automation runs, so your forecast depends on which requests you route to Flow first and how quickly adoption grows. Crossfuze can model expected conversations and automation activity against your planned use cases to give you an indicative view before you commit.
Yes. Crossfuze is a ServiceNow Elite Partner that helps organisations evaluate, purchase, implement and optimise Flow by ServiceNow. Before adopting Flow, Crossfuze works through six areas with customers: use cases (which requests Flow should handle first), knowledge (which approved sources it should answer from), integrations (which systems it needs to connect to), automation boundaries (what it may do automatically), human involvement (where approval or escalation stays with a person), and consumption (how expected activity affects usage and Assists demand). Crossfuze's Flow guide separates ServiceNow-published information from Crossfuze guidance and interpretation.
Yes. ServiceNow advertises a 30-day Flow trial with no credit card required. During controlled availability, organisations first register for access; once eligible access is available, the trial provides a way to test Flow before moving to the annual usage-based commercial model.
Organisations can register for Flow by ServiceNow early access, and Crossfuze can help customers prepare for adoption before access is granted. Crossfuze can work through use cases, expected consumption, integrations, subscription requirements and deployment planning so the organisation is ready to move when Flow becomes available.
Flow is currently in controlled availability, with general availability for EMEA expected in Q4 2026. The UK falls within EMEA, so UK organisations can register their interest now, but availability should be confirmed when access is requested. ServiceNow says North American customers receive priority during the initial controlled-availability period. Crossfuze can help UK customers pre-register for early access and prepare for Flow before availability expands.
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